Operating collection
Paid Acquisition Field Notes
Practical field notes, operating frameworks, and lessons from industrial export outbound. This collection is growing; thin topic pages remain out of search until they contain a useful body of work.
"Alibaba's Own Data Says Small Ad Budgets Are Worst"
"Alibaba's seller training includes a spend-tier table. Compute the marginal cost and your first paid lead costs four times your tenth."
outbound-dataemerging-marketsexport-salespaid-acquisitionAlibaba Already Merged AI Search Ads With Organic
Western AI search advertising rests on paid and organic staying separate. Alibaba.com merged them into one ranking, at 700,000 buyers a day.
outbound-dataemerging-marketsexport-salespaid-acquisition