About
Notes from the operating side
Haoli Global documents the decisions, trade-offs, and unglamorous details behind building businesses across borders.
Li Hao is the writer behind Haoli Global. He documents the practical decisions involved in entering and operating across international markets.
We build and operate businesses in markets that are not our home market. This site is where we write down what worked, what cost us money, and what we would do differently the next time.
Why this exists
Cross-border strategy becomes useful only when it survives contact with an invoice, a support queue, and a delayed shipment. We focus on practical decisions and the evidence behind them, with specifics wherever we can publish them responsibly.
What we cover
- Market entry — picking a market, sizing it honestly, and the entity question.
- Localization — beyond translation: pricing, payment habits, support hours.
- Acquisition — what paid channels cost in markets where you have no brand.
- Payments & logistics — the operational floor everything else stands on.
Contact
Email [email protected]. Specific questions and useful corrections are welcome.